SEO • E-commerce
Case Study 1: SEO for Jaipur Jewellery E-commerce
URL: /case-studies/seo-jaipur-jewellery-ecommerce/
Our client is a family-owned jewellery retailer based in Jaipur, Rajasthan, selling silver, gold, and Kundan jewellery both in-store and online. They approached SoftWeb Group in January 2025 with a beautiful website that was generating almost zero organic traffic — fewer than 200 visitors per month — despite having over 500 products listed.
Organic traffic growth in 6 months
The Challenge
The client faced three core problems:
- Their product pages had no meta descriptions, thin content, and duplicate title tags
- They had zero backlinks from authoritative Indian websites
- Their website loaded in over 6 seconds on mobile — critical in India where 70%+ of traffic is mobile
Our Strategy
SoftWeb Group deployed a 3-phase SEO strategy over 6 months
Phase 1 — Technical Foundation (Month 1)
- Fixed all broken product links and resolved 47 crawl errors identified in Google Search Console
- Compressed 500+ product images using WebP format, reducing page load from 6.2s to 2.1s
- Created and submitted an XML sitemap with all 500 product URLs
- Implemented structured data (Product schema) on all product pages for rich results eligibility
Phase 2 — On-Page & Content (Months 2–4)
- Rewrote meta titles and descriptions for 500 product pages with keyword-rich, click-worthy copy
- Published 12 blog posts targeting buyer-intent keywords: 'buy silver jewellery Jaipur', 'kundan necklace set online India'
- Created 4 category landing pages with 600–800 words of SEO-optimised content each
- Built internal linking from blog posts to product category pages
Phase 3 — Link Building (Months 3–6)
- Secured 18 backlinks from Indian jewellery blogs, lifestyle magazines, and fashion directories
- Created Google Business Profile, optimised with 60+ photos and 12 weekly posts
- Listed business on Justdial, IndiaMART, and local Jaipur business directories (8 citations)
Results After 6 Months
Before → After
Organic Traffic
Keyword Rankings
Online Orders
Domain Authority
Page Load Speed (Mobile)
Google Business Profile Views
“SoftWeb Group transformed our online presence completely.”
“Before them, we were invisible on Google. Now customers from Delhi and Mumbai are finding us online and placing orders. Our WhatsApp inquiries doubled within 4 months. We highly recommend their SEO services.”
— Rajesh Sharma
Owner, [Jewellery Store Name], Jaipur